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The telescopic observations strategic framework – a strategic planning tool designed to enhance intelligence gathering and improve marketing planning. The telescopic observations strategic framework or TOSF (Panagiotou and van Wijnen, 2005)〔Panagiotou, George; van Wijnen, Riëtte (2005) ‘The "telescopic observations" framework: an attainable strategic tool’, ''Marketing Intelligence and Planning'', Vol. 23, No. 2, pp. 155–171 (17)〕 presents an original and radical alternative to SWOT analysis. According to the authors, its integrative design overcomes some of the weaknesses of other available techniques whilst utilising the strengths of SWOT and PEST analyses. The framework aims to provide a more focused solution to the complex requirements of environmental analysis, intelligence gathering and decision-making, and has been used in various organisational settings since 1999. The telescopic observations system can be best described as a dynamic programme of continuous situational monitoring, intelligence gathering, organisational learning, and performance monitoring to inform decision making and direct the strategy formulation and re-formulation process. Focus on strategic direction At its core, the programme is based on the step-by-step completion of two comprehensive matrices, each with two stages of completion. Step 1 – Situational analysis to determine the current situation Step 2 – Evaluation of the findings Step 3 – Strategy formulation and implementation of SMART strategies Step 4 – Monitoring and control ==References== 〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Telescopic observations strategic framework」の詳細全文を読む スポンサード リンク
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